Privacy Policy

Last updated: June 4, 2025  |  Effective: June 4, 2025

1. Who We Are

Aditi Techno LLP is a Limited Liability Partnership registered in India, operating the e-commerce store at adititechno.myshopify.com. Our registered address is: Plot No. G-1869, Road No. L/1, Gate No. 3, Metoda GIDC, Rajkot – 360021, Gujarat, India.

For any privacy-related queries, you may contact our Data Grievance Officer at customersupport@adititoys.com.

2. Information We Collect

2.1 Information You Provide Directly

• Account & Order Information: Name, email address, phone number, billing and shipping address, and payment method details when you place an order or create an account.
• Communications: Messages you send us via email, contact form, or chat — including queries, complaints, and feedback.
• Reviews & Comments: Content you submit on product pages or our blog.
• Newsletter Subscriptions: Your email address if you opt in to marketing communications.

2.2 Information Collected Automatically

• Device & Browser Data: IP address, browser type and version, operating system, screen resolution, and device identifiers.
• Usage Data: Pages visited, time spent, clicks, referring URLs, and navigation paths within our site.
• Cookies & Tracking Technologies: Cookies, pixel tags, and similar technologies (see Section 6 for full details).
• Transaction Data: Details of products you browse, add to cart, wish-list, or purchase.

2.3 Information from Third Parties

• Payment processors (Razorpay, PayU, Paytm) — transaction confirmation and fraud signals.
• Logistics partners (Delhivery, Shiprocket) — delivery status updates.
• Analytics providers (Google Analytics) — aggregated visitor statistics.
• Social media platforms — if you interact with our social pages or use "Sign in with Google/Facebook".

3. How We Use Your Information

Purpose	Legal Basis
Process and fulfil your orders	Contractual necessity
Send order confirmations, shipping updates, and invoices	Contractual necessity
Handle returns, refunds, and warranty claims	Contractual necessity / Legal obligation
Respond to customer service enquiries	Contractual necessity / Legitimate interest
Send marketing emails and promotional offers (with your consent)	Consent
Improve our website, products, and services	Legitimate interest
Prevent fraud and ensure platform security	Legitimate interest / Legal obligation
Comply with applicable Indian laws and regulations	Legal obligation
Personalise your shopping experience	Legitimate interest / Consent

4. Sharing Your Information

We do not sell, rent, or trade your personal data. We share it only in the following limited circumstances:

• Service Providers: Payment gateways, logistics partners, email service providers, hosting services, and analytics platforms — all bound by confidentiality agreements and authorised to use your data solely to provide services to us.
• Legal Requirements: When required by law, court order, or government authority under applicable Indian legislation (including the Information Technology Act, 2000 and applicable rules).
• Business Transfers: In the event of a merger, acquisition, or sale of business assets, your data may be transferred to the successor entity, subject to equivalent privacy protections.
• Protection of Rights: To protect the safety, rights, or property of Aditi Techno LLP, our customers, or the public.

5. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy:

• Order & Transaction Records: 7 years (as required by Indian tax and accounting laws)
• Customer Account Data: Duration of account + 2 years after last activity
• Marketing Preferences: Until you unsubscribe or withdraw consent
• Customer Support Records: 3 years from date of last interaction
• Analytics & Log Data: 26 months (Google Analytics default)

6. Cookies & Tracking

We use cookies and similar technologies to enhance your experience, understand how our site is used, and deliver relevant content.

Cookie Type	Purpose	Duration
Essential	Shopping cart, login sessions, security tokens	Session / up to 1 year
Analytics	Google Analytics — traffic measurement and behaviour analysis	Up to 2 years
Marketing	Meta Pixel, Google Ads — retargeting and conversion tracking	Up to 90 days
Preferences	Language, currency, notification preferences	Up to 1 year

You can manage or delete cookies through your browser settings at any time. Note that disabling essential cookies may affect site functionality.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include:

• SSL/TLS encryption for all data transmitted to and from our website
• PCI-DSS compliant payment processing (we do not store full card numbers)
• Role-based access controls limiting employee access to personal data
• Regular security assessments and vulnerability monitoring
• Secure data centres with physical access controls

Despite these measures, no method of transmission over the internet is 100% secure. If you believe your account has been compromised, please contact us immediately.

8. Your Rights

Subject to applicable law, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to correct inaccurate or incomplete data.
• Deletion: Request erasure of your personal data (subject to legal retention obligations).
• Withdrawal of Consent: Withdraw marketing consent at any time by clicking "Unsubscribe" in any email or contacting us directly.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interest.

To exercise any of these rights, email us at customersupport@adititoys.com with the subject line "Privacy Request". We will respond within 30 days.

9. Children's Privacy

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified via email (for registered customers) or a prominent notice on our website. Continued use of our site after the effective date of any revision constitutes your acceptance of the updated policy.